Insurance World

There are many home insurance providers, and each of them will present you with a policy proposal outlining the kind of coverage you will get and the corresponding fees. However, before you sign on the dotted line, it’s important to really understand what you’re paying for—and whether or not you’re fully protected against the risks that you’re most concerned about. Here are some things to look at.

The typical home insurance plan is divided into two parts: property protection, and liability protection. This will be further categorized into the dwelling, other structures, personal property and loss of use.

The dwelling is the house proper, and all of its fixtures and structures. This includes heating, electrical wiring, plumbing, even the built-in appliances. Other structures are not connected to the house proper but are still within the property boundaries, such as garages, sheds, driveways, and walls and fences. However, a personal home insurance policy will not cover additions you made for business reasons, such as a store or even a room you converted into a home office.

Personal property basically refers to your belongings, the contents of your home that may be of value to you. This can be actual objects like artwork or antiques, jewelry or currency, and even electronic data that has a certain value. However, you should check what kind of items are covered in your basic personal property coverage. In some cases, very valuable items such as antique coins or personal heirlooms, or very expensive jewelry, exceed the limits in an average homeowners policy. Depending on the kind of assets you plan to keep in your house, you should make the proper adjustments—although in general, it is best to keep these items in a bank’s safety deposit vault.

Loss of use is when you are unable to use your home, and incur living expenses while looking for alternative housing.

Some policies will give additional coverage, though this can affect your overall cost. For example, you may want the policy to cover the cost of removing any debris if there is damage to the property because of a storm (important if you live in a country or state where you are at constant risk from weather hazards). Other policies will also guarantee the cost of replacing any structure that was destroyed. Theft coverage will protect you in case of burglary, and can be extended to include whatever objects you had in your car or trailer at the time of the incident. Personal property protection can even minimize your risk form credit card fraud, in case your credit card was one of the items stolen.

Policy owners may also ask for an Inflation Guard, which will adjust the amount of insurance you receive every year to be able to keep up with the changes in real estate values caused by inflation. This means that even 10, or 15 years down the road, you will receive the adequate coverage to actually replace your home in case of a severe accident.

What to Look for in a Lead Service

If you have a successful insurance company, but still believe there’s an untapped segment of the market that you haven’t reached, you may want to avail yourself of an online lead generating service. Insurance leads purchased from a reliable provider will not save a floundering insurance agency or make mediocre agents stellar sales people. But leads purchased from a service can certainly supplement the sales of an agency with a solid core of clients. Of course, no lead sells itself. Any contact you get, no matter how interested they may be in purchasing a policy, will take effort.

Here are some guidelines when considering an online insurance lead service:

* Be wary of any service that promises you extraordinary results.

* Make sure the leads you purchase are guaranteed against no call complaints.

* Leads should be from consumers who have requested a specific type of insurance quote (life, homeowners, medical, etc.).

* All phone numbers provided should be verified by the service.

* Fresh leads, sent within minutes of generation, are best.

* Companies that do not require a long-term commitment from you are preferable

* Go with a service that has no set up fee.

* Minimum purchases are a normal part of the business—the range is usually $500 - $750.

* Look for a service that has a track record—five years or more.

* A lead generating service that specializes in insurance and related products will best serve your needs.

* Examples of typical leads should be included on the company’s website.

* A service that is a member of the Better Business Bureau Online is preferable.

A solid lead should contain specific types of information regarding the potential customer. A lead is an outline for your sale, providing you with more than mere contact information.

Initially, the lead will be assigned a control number that will serve to identify it and that will be useful for your and the lead services’ tracking. It will also contain the lead type—life, health, automobile insurance, etc., along with the date the lead was received.

Contact information will include the person’s name, address, phone number and an alternate number. There should also be an e-mail address. For life insurance, there will be basic information about the potential client, including sex, age, height and weight. Any health problems and use of tobacco will be stated, along with information regarding the person’s housing—rent or own.

You may also receive data regarding the lead’s spouse, such as their age, weight, height and use of tobacco. Finally, there will be information detailing the amount of insurance and the type of policy in which they are interested. For life insurance you may receive two quotes, one for term and the other for whole life.

Other types of leads, such as health insurance, homeowners, or disability, will contain the same basic contact information but will vary greatly depending upon the type of lead it is. As an example, a good health insurance lead will provide you with information about the family members, including any health problems, use of substances and current medications.

When considering a lead generation company, be sure it is clearly stated how they get their leads, what will be in a lead and the profile of a typical lead. Companies that are an official partner with major search engines, such as MSN, Google and Yahoo, and that are recommended by high profile publications, such as the Wall Street Journal, often offer a good product. People that use the Internet are typically more educated and affluent than those who do not and thus leads from this source often make better prospects than those harvested from other places.

A lead generation company should also define what constitutes a valid lead. You should not be charged for a lead with bad contact information or that is listed in the National Do Not Call Registry. Also, a company should charge for the lead only—that is the person you will contact—and not the number of products you may sell that person.

Look for a company that will taper the number of leads you receive at a given time to meet your needs. If you have any questions or problems, ease in contacting the lead generating company, either through e-mail, chat or a toll free telephone number is a necessity.

Exploiting the Internet as an information center for your insurance business can help broaden your customer base and expand your market share, providing you with clients with whom you might otherwise never connect. Use it to your advantage.