Insurance World

When purchasing a home, your mind is probably filled with the details of the mortgage and the move. What kind of homeowners insurance you’re receiving may be the last thing on your mind, but here’s why it shouldn’t be. Types and amounts of coverage vary considerably from policy to policy and company to company. Imagine how desperate you would be in the case of a total loss of your home, and you can begin to understand how important this choice is. You should never lose sight of the fact that it is your decision, and an important one to protect your number one asset.

You need to know how the homeowners insurance company will determine the value of your home, what is covered including the property in the home, and the level of liability coverage for damage accidentally caused to your home or someone else’s property. How much would it cost to replace your belongings contained in the home? These and other questions should take center stage when selecting a home insurance policy.

The homeowners insurance company may determine the worth of your home several ways. Be sure you know which method they will use and how it could affect the amount you would receive in case of a total loss. The worth of your home can be expressed as both replacement cost and actual cash value. Replacement cost expresses the expense to rebuild or buy a comparable home and comparable items to those that were lost. Actual cash value expresses what the home and the items themselves are worth. This is more potentially problematic for items such as clothing, as apparel can lose nearly 100% of its value immediately after purchase.

The second consideration has to do with whether the insurer plans to value your home at the time of policy or at the time of loss. You should consider this carefully, because appreciation of homes varies greatly from region to region and year to year. You will also want to consider how long you plan to live in the home and hold the policy. If you expect your home’s value to stay at about the same level or go down before you move out or change your coverage, you’ll want to have your coverage based on the value at the time of the policy. If you expect the value to increase rapidly and remain high until you move out or restructure your coverage, then a valuation at the time of loss will suit you better. Your insurer may or may not offer more than one option for valuing your home, but you can shop around and find an insurer who will value using the method you desire.

Do you need extended coverage? You should know how much coverage your basic homeowners insurance includes for items in your home. If you have jewelry, expensive electronics, silver, or other things of high value, ask yourself if your coverage would replace these items as well as all your other belongings. If not, you may be wise to purchase extended coverage to cover the most valuable items.

How much should be allotted for accidental damage to your home or to someone else’s property? Your insurance agent can give you some insight, but ultimately the choice is up to you. This is one of the more overlooked, but equally important, parts of your homeowners insurance policy.

You can discuss your options with your insurance agent, a financial planner, and even friends and family, but be sure in the end that you’re making the decision that is best for you. It is your home, after all, and home insurance offers you the peace of mind you should demand when making such a large investment.

While life is populated by choices, one certainty that faces the majority of adults is that they can control their future options only by planning ahead. Financial planners recommend diversifying interests to insure profit. Real estate planners bank on the idea that real estate matures over time and is a solid investment.

Life insurance promises a financial cushion for bereaved family members so they won’t have to worry about things such as house payments or accrued debt. Long term care planning focuses on the growing need for assisted care as the nation’s baby boomers near retirement age and individuals are living longer and longer lives.

Who benefits from the leads on long-term care?
Long Term Care FacilitiesIndividualsInsurance PlannersFamilies
Long-term care is provided for individuals who need special assistance, but do not want to be a burden on their families. Why leave important decisions and financial burdens until the last minute? By planning ahead, adults can guarantee that their needs will be met in a manner that they choose and pay for.

For example, with life spans reaching 90 to 100 years old on average, a retiree with declining healthy may have to rely on family alone to support them if their health takes an ill turn or they are injured. Long term care planning puts those decisions and options into the hands of the people who will need them.

A 55 year-old man or woman is an excellent prospect for long-term care because they have the time and wherewithal to make the decisions now that will benefit them 30 years down the road.

What makes long-term leads a viable option in today’s market?

The target market of long-term care leads are far more likely to discard direct mail advertisements about planning ahead versus answering their own curiosity or searching out potential services on their own. Since the prospects provided by a lead service are already contemplating their options, it’s a much smaller leap for the agent to make in helping them achieve their plans.

Let’s face it, planning for a nebulous time of infirmity and ill health in the future is not a pleasant topic. Longer life span means that robust adults will not see a decline in their health until their years are much further advanced. They are less likely to take into consideration needs like debilitating disease or chronic conditions. Direct marketing techniques that pursue these avenues will likely outspend their return value.

A lead service can cut down on the overhead and output of marketing dollars while providing a more sustainable list of prospective clients. By cashing in on the prospects that are already aware they need some plan or formula in place, the agent’s work is halved with better odds at providing returns.

How can long-term care leads help everyone involved?

Yes, long-term care leads will help agents close more sales and thereby increase their profits. However, the concept behind long-term care leads will also provide excellent service to the target market. The information age is overripe with available material. Websites that detail the finest of small prints and where one resource can sound very much like another are a turnoff for a lot of prospective clients.

A lead service helps them to cut through the tape by acquiring their contact information and interests. That information and specific points of interest are then distributed to the right agents and contacts that can help them find what they are looking for. Ultimately, long-term care leads are a win-win-win situation for the agent, the client and the client’s family.